Did you know that hair is made up of 95% keratin protein? These proteins can be damaged due to age and other causes such as heat or exposure of the hair to chemicals. Only "micro proteins" like keratin and wheat protein oils, found in Loyal shampoo and conditioner, can penetrate deep into the hair to help restore its structure and help prevent further damage. Loyal Keratin Shampoo is suitable for all hair types, keeps your hair clean and restores its natural shine and radiance. It also helps remove and prevent dandruff. You can choose from four unique oil blends to best suit your hair: Keratin and Argan Oil for coarse and damaged hair, Keratin and Wheat Protein for hair loss, Keratin and Shea Butter for weak hair, and Keratin and Aloe Vera Gel for dry and thin hair. For best results, use it with Loyal Keratin Conditioner.